Privacy Policy

This Privacy Policy helps you understand what Personal data we collect, why we collect it, what we do with it and the choices you have, including how to access and update information.

RedBrain LTD trading as , a company registered in England and Wales under company number 10434678 whose registered address is at 1st Floor, Dorna House Two, 52 Guildford Road, West End, Surrey, GU24 9PW, hereinafter referred to as ‘ All Day Sales ’ or ‘We’ have created this privacy statement (‘Statement’) in order to demonstrate our firm commitment to the privacy of the details that You provide to us when using the Site to access the All Day Sales Services. In this Statement, references to ‘You’ and ‘Your’ are references to the All Day Sales Member. When You use the Site to access the All Day Sales Services, You are consenting to the practices set forth in this Statement. Unless otherwise indicated, all definitions used in the All Day Sales Service Terms shall apply herein.

We know that Your privacy is very important to You which makes it very important to us. We aim to be as clear as possible in this Statement in respect of Your Personal Data. This Statement applies inter alia to Your Personal Data that We collect about You when You use the Site, how and when it is used, how We protect it and who has access to it. This Statement incorporates our Cookie Policy and the All Day Sales Service Terms by this reference (collectively called the ‘ All Day Sales Licence’).


    This Statement governs Your use of the Site to access the All Day Sales Services, including any dispute concerning privacy. By using the All Day Sales Services, You accept this Statement in full. You should read the Statement carefully and ensure that You understand its effect before proceeding to use the Site to access the All Day Sales Services.

    We reserve the right to modify this Statement at any time without notice. Any changes We may make to this Statement in the future will be posted on this page and, where appropriate, notified to You by e-mail or when You next use the Site to access the All Day Sales Services, the new terms may be displayed on-screen and You may be required to read and accept them to continue. You agree that All Day Sales will treat Your use of the Site to access the All Day Sales Services as acceptance of this Statement including Your continued use subsequent to any changes.


    1. Personal Data

      The Site asks You to provide Personal Data to enhance the quality of the All Day Sales Services We can provide to You and the more accurate the information You provide, the better We are able to respond to Your requirements! As part of the process of using the Site to access the All Day Sales Services, We may collect the following types of Personal Data about You (as applicable):

      • Your email address upon Sign-Up as a All Day Sales Member on the Site to enable us to send our All Day Sales Product Alerts to You;

      • Your visits to the Site and the All Day Sales Content that You download;

      • any other information that You choose to send to us, including any request for further All Day Sales Services, general correspondence, reports of a problem with the Site or the All Day Sales Services.

    2. Other Data

      • De-personalised data which does not record Personal Data as such and concerns information about Your computer is used primarily to aid the technical administration of the Site, to better understand how the Site is functioning for All Day Sales Members and to draw conclusions upon demographic information. It includes information such as the date of Your visit to the Site, the path taken, the IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and Site navigation,


    1. You hereby expressly consent to Your Personal Data being passed on to third party companies who act as our service providers (‘ All Day Sales Service Providers’) for the sole purpose of fulfilling the daily operations pertaining to the All Day Sales Services only (including making improvements to the All Day Sales Services) and not for the purposes of those third parties making marketing communications to You, unless You have expressly consented to this being undertaken by a third party such as our selected third parties. Although You are under no obligation to provide such Personal Data to us, if You choose not to, some of the All Day Sales Services may not be available to You.

    2. You acknowledge that Your Personal Data may be used by All Day Sales to contact a All Day Sales Member by email when necessary in connection with Your use of the Site and the All Day Sales Services.

    3. From time to time, All Day Sales may contact You by email by way of sending You All Day Sales Product Alerts as well as newsletters, requests for feedback and related information. If You change Your mind, You can opt out of receiving these direct marketing communications from All Day Sales as described below.

    4. Selected third parties: If You consented to be contacted by email or other means by selected third parties, We may provide Your information to the third parties We select and these third parties may use this information for their marketing or advertising purposes. If Personal Data has been passed to third parties with Your consent, You may need to contact them separately if You change Your mind in relation to their use of Your Personal Data.

    5. Your Personal Data is used solely by All Day Sales (and All Day Sales Service Providers to the extent necessary to fulfil the All Day Sales obligations to You) for the sole purpose of enabling All Day Sales to act as a service provider to You and is not shared with any person or company without Your express consent.

    6. Any Personal Data that is held with All Day Sales shall be retained in accordance with the GDPR 2018 and related Data Protection Legislation and/ or our retention and destruction policy culminating in its permanent deletion.


    If You do not wish to be contacted by All Day Sales in respect of future marketing communications, We will give You the opportunity to unsubscribe to the receipt of such communications in every communication that We send to You.


    1. We may use the services of All Day Sales Service Providers to provide some of our business and operational functions so We may need to disclose Your information to them to provide You with the All Day Sales Services.

    2. Disclosure of Your Personal Data in Compliance with Laws
      You should be aware that We may release Your Personal Data when We believe it is necessary to comply with laws or regulations, to assist law enforcement, to enforce the terms under which You transact or communicate with or via All Day Sales , or to protect the rights, property or safety of All Day Sales , All Day Sales Members or third parties.

    3. Transfer of Your Personal Data outside of the EEA
      From time to time, We may transfer Your Personal Data to a related company, agent or contractor in order to improve our All Day Sales Services or to assist our security, credit risk or fraud protection activities. Such companies may be located outside of the EEA and You consent to the transfer of Your Personal Data to such companies for the purposes set out here in accordance with this Statement and as permitted by the Data Protection Legislation from time to time.

    4. Transfer of Personal Data in the Event of the Sale of or its Assets
      In the event that is sold or transfers some of its assets to another party, Your Personal Data could be one of the transferred assets. If Your Personal Data is transferred, its use will remain subject to this Statement. Your Personal Data will be passed on to a successor in interest in the event of a liquidation or administration of All Day Sales .

    5. Other Sites and their Privacy Policies and Cookie Policies
      The Site may contain links to other websites. All Day Sales is not responsible for the privacy practices or the content of such websites or for the privacy policies, cookie policies and practices of other third parties, so You should be careful to read and understand those website policies independently.


    1. The privacy and protection of Your Personal Data is important to us. In addition, any All Day Sales Member statistics that We may provide to prospective All Day Sales Service Providers regarding Your usage of the All Day Sales Services are provided in the aggregate only and do not include any individually identifiable data.

    2. You acknowledge that email messages sent over the internet are not encrypted and are not secure. Despite efforts to protect Your Personal Data, We cannot ensure or warrant the security of any Personal Data You transmit to us, via, to, or from our Site. You accept that All Day Sales cannot be held liable for any breaches of confidentiality that may occur as a result of the use of email. If there is any sensitive or confidential Personal Data which You do not wish to communicate by email, please contact All Day Sales by telephone or post to arrange an alternative method of communication. You transmit all such Personal Data at Your own risk.

    3. How long We keep Your Personal Data collected through our Site depends on the context in which You provide it and the purpose for which We use it. We will only retain it for as long as is necessary for such purposes. We may send You direct marketing communications for as long as You do not unsubscribe from receiving the same from All Day Sales . In the event that You choose to close Your All Day Sales Member Account, all Your Personal Data will be deleted from the Site.

    4. Telephone calls: If You call any of the service telephone numbers quoted, We may record Your call. These recordings are used for training and quality control to ensure that We continuously monitor and improve our service standards.

    5. We may disclose your Personal Data to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the Companies Act 2006.


    For information about cookies and how they are used, please visit our Cookie Policy.


    All Day Sales tries to meet the highest standards when collecting and using Personal Data. For this reason, We take any complaints We receive about this very seriously. We encourage You to bring it to our attention if You think that our collection or use of Personal Data is unfair, misleading or inappropriate. We would also welcome any suggestions for improving our procedures. This Statement does not provide exhaustive detail of all aspects of All Day Sales ’s collection and use of Personal Data. However, We are happy to provide any additional information or explanation needed. Any requests for this should be sent to the address below. If You are not happy with the way in which Your Personal Data is being handled by All Day Sales , You can complain to the Information Commissioner whose details can be found at:


    All Day Sales tries to be as open as it can be in terms of giving people access to their Personal Data. Individuals can find out if We hold any Personal Data by making a ‘subject access request’ under the GDPR 2018. If We do hold Personal Data about You, We will let You have a copy of that Personal Data. To make a request to All Day Sales for any Personal Data that We may hold, You need to put the request in writing addressing it to the address provided below. They may be an administrative charge applied in accordance with the applicable legislation.


    Requests for information about our Statement or a ‘subject access request’ can be emailed to or by writing to:
    RedBrain LTD trading as
    (Internet Compliance Department)
    1st Floor
    Dorna House Two
    Guildford Road
    West End
    GU24 9PW


    We keep our Statement under regular review. This Statement was last updated on 21 May 2018.