Marketing Communications: Principles and Practice by Philip Kitchen PAPERBACK
Marketing CommunicationsPrinciples and Practice
Author(s): Philip Kitchen
Format: Paperback
Publisher: Cengage Learning EMEA, United Kingdom
Imprint: Cengage Learning EMEA
ISBN-13: 9781861521965, 978-1861521965
Synopsis
Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to mea.
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Details:Marketing Communications: Principles and Practice by Philip Kitchen PAPERBACK
Marketing CommunicationsPrinciples and Practice
Author(s): Philip Kitchen
Format: Paperback
Publisher: Cengage Learning EMEA, United Kingdom
Imprint: Cengage Learning EMEA
ISBN-13: 9781861521965, 978-1861521965
Synopsis
Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to mea.
Price now:
From
£5.87
To
£127.72
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Product Description
Marketing CommunicationsPrinciples and Practice
Author(s): Philip Kitchen
Format: Paperback
Publisher: Cengage Learning EMEA, United Kingdom
Imprint: Cengage Learning EMEA
ISBN-13: 9781861521965, 978-1861521965
Synopsis
Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to mea.
Product Specifications
General | |
|---|---|
features | new edition |
format | trade paperback |
Language | english |
type | textbook |
Brand | Cengage Learning EMEA |
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