Digital Innovation and Entrepreneurship
Digital Innovation and EntrepreneurshipAuthor(s): Dick Whittington
Format: Paperback
Publisher: Cambridge University Press, United Kingdom
Imprint: Cambridge University Press
ISBN-13: 9781108454940, 978-1108454940
Synopsis
The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, co.
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Details:Digital Innovation and Entrepreneurship
Digital Innovation and EntrepreneurshipAuthor(s): Dick Whittington
Format: Paperback
Publisher: Cambridge University Press, United Kingdom
Imprint: Cambridge University Press
ISBN-13: 9781108454940, 978-1108454940
Synopsis
The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, co.
Price now:
From
£14.93
To
£46.68
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Product Description
Digital Innovation and EntrepreneurshipAuthor(s): Dick Whittington
Format: Paperback
Publisher: Cambridge University Press, United Kingdom
Imprint: Cambridge University Press
ISBN-13: 9781108454940, 978-1108454940
Synopsis
The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, co.
Product Specifications
General | |
|---|---|
format | trade paperback |
Language | english |
type | textbook |
Brand | Cambridge University Press |
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