Public Diplomacy: Foundations for Global Engagement in the Digital Age by Nicho
Public DiplomacyFoundations for Global Engagement in the Digital Age
Author(s): Nicholas J. Cull
Format: Paperback
Publisher: John Wiley and Sons Ltd, United Kingdom
Imprint: Polity Press
ISBN-13: 9780745691206, 978-0745691206
Synopsis
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been.
Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years nation-branding and partnership and sets out th.
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Details:Public Diplomacy: Foundations for Global Engagement in the Digital Age by Nicho
Public DiplomacyFoundations for Global Engagement in the Digital Age
Author(s): Nicholas J. Cull
Format: Paperback
Publisher: John Wiley and Sons Ltd, United Kingdom
Imprint: Polity Press
ISBN-13: 9780745691206, 978-0745691206
Synopsis
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been.
Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years nation-branding and partnership and sets out th.
Price now:
From
£17.79
To
£22.32
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Product Description
Public DiplomacyFoundations for Global Engagement in the Digital Age
Author(s): Nicholas J. Cull
Format: Paperback
Publisher: John Wiley and Sons Ltd, United Kingdom
Imprint: Polity Press
ISBN-13: 9780745691206, 978-0745691206
Synopsis
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been.
Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years nation-branding and partnership and sets out th.
Product Specifications
General | |
|---|---|
format | trade paperback |
Language | english |
series | contemporary political communication ser. |
type | textbook |
artist | not specified |
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