An Introduction to News Product Management : Innovation for Newsrooms and Readers
Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organizations.
An Introduction to News Product Management sets out how ?product thinking? should be used in news organizations and practiced in accordance with journalistic ethics and customs. Beginning by looking at the history and theory behind the profession, this book builds a foundational understanding of what product management is and why news is a unique product. In the second unit, the author discusses how the human-centred design philosophy of product management aligns with the mission and ethics of journalism, and how that influences the view of audiences and frames
An Introduction to News Product Management
Innovation for Newsrooms and Readers
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Details:An Introduction to News Product Management : Innovation for Newsrooms and Readers
Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organizations.
An Introduction to News Product Management sets out how ?product thinking? should be used in news organizations and practiced in accordance with journalistic ethics and customs. Beginning by looking at the history and theory behind the profession, this book builds a foundational understanding of what product management is and why news is a unique product. In the second unit, the author discusses how the human-centred design philosophy of product management aligns with the mission and ethics of journalism, and how that influences the view of audiences and frames
An Introduction to News Product Management
Innovation for Newsrooms and Readers
Free UK delivery on this item.
This brand new item is available with free UK delivery using Royal Mail tracked servi;
Price now:
From
£40.95
To
£44.76
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Product Description
Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organizations.
An Introduction to News Product Management sets out how ?product thinking? should be used in news organizations and practiced in accordance with journalistic ethics and customs. Beginning by looking at the history and theory behind the profession, this book builds a foundational understanding of what product management is and why news is a unique product. In the second unit, the author discusses how the human-centred design philosophy of product management aligns with the mission and ethics of journalism, and how that influences the view of audiences and frames
An Introduction to News Product Management
Innovation for Newsrooms and Readers
Free UK delivery on this item.
This brand new item is available with free UK delivery using Royal Mail tracked servi;
Product Specifications
General | |
|---|---|
Brand | Taylor & Francis Ltd |
format | paperback |
Language | eng |
type | not available |
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