The Advanced Dictionary of Marketing Putting Theory to Use,Scott
The Advanced Dictionary of MarketingPutting Theory to Use
Author(s): Scott Dacko
Format: Paperback
Publisher: Oxford University Press, United Kingdom
Imprint: Oxford University Press
ISBN-13: 9780199286003, 978-0199286003
Synopsis
This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords.
All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voic.
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The Advanced Dictionary of Marketing Putting Theory to Use,Scott
The Advanced Dictionary of MarketingPutting Theory to Use
Author(s): Scott Dacko
Format: Paperback
Publisher: Oxford University Press, United Kingdom
Imprint: Oxford University Press
ISBN-13: 9780199286003, 978-0199286003
Synopsis
This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords.
All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voic.
Price now:
From
£3.65
To
£82.32
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Product Description
The Advanced Dictionary of MarketingPutting Theory to Use
Author(s): Scott Dacko
Format: Paperback
Publisher: Oxford University Press, United Kingdom
Imprint: Oxford University Press
ISBN-13: 9780199286003, 978-0199286003
Synopsis
This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords.
All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voic.
Product Specifications
General | |
|---|---|
format | perfect |
Language | english |
type | textbook |
artist | not specified |
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