SHAMPOO ICY BLOND: A toner for blonde hair that enhances natural highlights while neutralizing brassy-golden and brassy undertones commonly seen in bleached hair. It leaves hair soft, shiny, and easy to detangle. Consider trying milk_shake Icy Blond if you’re looking for a cool blonde shade with a subtle ash-grey undertone. ADVANCED FORMULA: Milk proteins nourish and soften the hair fiber, quinoa proteins protect hair color and shine, whilst the exclusive ingredient Integrity 41 improves color stability over time. A professional treatment for a salon experience at home, too! HOW TO USE: Apply evenly over damp hair, leave in for a few minutes, then rinse. To enhance the effect, extend the processing time. Proceed with icy blond conditioner. *Use 1-2 times per week. Perfect for very light and platinum hair. It creates a cool blonde look with an ash reflection. ICY BLOND: The special black pigment contained in the new milk_shake icy blond range neutralizes and counteracts unwanted yellow, orange, or brassy tones in blonde hair, gives delicate ash tones to very light blonde or platinum blonde hair, and prolongs the effects of grey or silver toners. MILK_SHAKE: the professional haircare line that embraces a simple, joyful, and spontaneous idea of beauty. Our full range of products, infused with natural active ingredients like milk proteins and antioxidant fruit extracts, deeply nourish the hair solving all your haircare needs. Playful products, ultra-soft textures and irresistible fragrances enhance your experience, leaving you with feel-good hair and pure joy.