THE ULTIMATE LIP CARE MEETS COLOUR- More than just a balm, the Ruby Hammer Lip Serum Balm in Red is your go-to hybrid lip essential—delivering rich hydration with a buildable wash of colour. Thoughtfully formulated with nourishing actives and elegant pigment, this solid serum balm is your shortcut to smooth, comforted, plump-looking lips with a dewy finish. VISIBLY SMOOTHER LIPS- The luxurious solid serum texture melts on contact, leaving your lips feeling softer, smoother, and deeply conditioned with every application. BUILDABLE COLOUR IN EVERY SHADE- Each balm delivers a sheer, buildable flush of colour—whether you choose a subtle nude, a bold pop, or a touch of shimmer. Designed for both lips and cheeks, it works with your mood for easy, natural-looking results HYDRATION MEETS SKINCARE- Infused with Liquorice Leaf Extract, it helps smooth the skin around the lips while maintaining moisture balance—keeping lips looking fresh and youthful. COMFORTING & NOURISHING FORMULA- Each swipe is packed with vitamin-rich skincare ingredients that help hydrate and restore dry or chapped lips, supporting softer, smoother lips. SILKY, NON STICKY, SOFT MELTING TEXTURE- The buttery balm glides on effortlessly, delivering a smooth, glossy glaze without any tackiness. Designed to leave lips looking as good as they feel. "POWERED BY SKINCARE-GRADE INGREDIENTS- Meadowfoam Seed Oil – Locks in long-lasting moisture Cupuaçu Butter – Rich in antioxidants and fatty acids to nourish and protect Licorice Leaf Extract – Brightens, soothes, and evens tone Plant-Based Peptides – Smooth the appearance of fine lines and restore softness" RUBY RECOMMENDS PRO TIPS- Day-to-Night Tint: “Beautifully buildable. For a subtle daytime look, apply one swipe—then build up the intensity for evenings. Colour and care in one balm.” Prep & Prime: “Apply before lipstick to hydrate lips and smooth out lines—it makes any other lip colour sit better and last longer.” On-the-Go Hydration: “Keep this in your bag for touch-ups. It’s an easy way to stay moisturised and polished—especially during colder months or when travelling.” Apply Beyond the Lips: “Tap a little on your cheeks for a dewy, monochromatic look. It’s make-up that works harder.” Consistency is key “As part of your daily routine, the benefits build over time—helping to strengthen your skin barrier and leave your lips feeling smoother, softer, and more resilient day after day.” THE POWER OF RED- Red blush—often called rouge—has been a timeless beauty ritual for centuries, evoking the natural flush of vitality just beneath the skin. While the bold pigment might look intense in the pot, it melts seamlessly into the complexion, leaving cheeks with a radiant, lit-from-within glow—like the very first kiss of morning sunlight on your face. Daring in appearance, yet effortlessly wearable. This is red redefined.