BODY BUILDING: Add body and lift to fine, limp, flyaway hair with this volumising shampoo. Delivering big volume to even the finest hair textures, this hair thickening product for women and men leaves your hair looking and feeling naturally fuller and thicker. HOW TO USE: Apply Body Building Shampoo to wet hair and lather well with a gentle kneading of the scalp for 60 seconds. FORMULATED WITH KERATIN: A Keratin shampoo for volume and lift which boosts limp hair. Full of carefully selected volumising ingredients to give you the best body and bounce from root to tip. IDEAL FOR FINE HAIR: Gentle cleansing shampoo for daily use with maximum volume, making fine hair manageable and easy to style. Contains Natural Cellulose to plump and thicken each strand. SUSTAINABLE: Many of our products are vegan-friendly and we never test on animals. Our packaging is sustainable and crafted from recycled materials such as sugarcane bio-plastic and Post-Consumer Recycled (PCR) plastic.