Discover new lip care with a luminous touch of colour. Lancôme Lip Idôle Butterglow Glowy Colour Balm combines the comfort of a nourishing balm with the radiance of a glossy finish, lips feels instantly nourished, cared for and comfortable. This advanced balm is enriched with 12% squalane and ceramides to help support the skin barrier and maintain optimal moisture levels. The formula works to improve hydration over time, helping to reduce the appearance of dryness and fine lines while enhancing overall lip smoothness. Its lightweight balm texture melts effortlessly onto the lips, delivering instant shine and long-lasting comfort without any sticky residue. The flattering Cherry shade enhances the natural tone of the lips with a luminous red hue that brightens the complexion. Apply a single layer for a sheer wash of glow or build additional layers to intensify glow according to your mood or occasion. Perfect for everyday wear, it can be used alone for effortless radiance or paired with a lip liner for a more defined look. CONSUMER BENEFITS: ● 24H HYDRATION BOOST: delivers up to 24 hours of hydration* and increased lip moisture by 37% after 24h* for lasting comfort ● LIP CARING FORMULA: enriched with 12% squalane and ceramides to support the lip barrier ● EFFORTLESS GLOWY SHINE: enhances lips with a luminous finish that reflects light for a flattering rejuvenated look ● VISIBLY SMOOTHER LIPS: lips feels instantly nourished, cared for and comfortable ● LIGHTWEIGHT BALM TEXTURE: smooth, non-sticky formula glides effortlessly and feels comfortable throughout the day HOW TO USE: 1. Apply directly to lips 2. Layering to achieve sheer or luminous look *instrumental test