Pureology Pure Volume Shampoo is a sulphate-free volumising shampoo for fine or flat hair that gently removes buildup while adding soft, airy volume. It restores movement and fullness without heaviness, leaving your hair fresh, bouncy and vibrant. With 100% vegan ingredients and Pureology’s Antifade Complex®, this professional shampoo protects colour. Featuring a concentrated formula, Pureology shampoo provides 80+ washes! Pureology Pure Volume Shampoo is made for fine, thin or flat hair that is seeking more volume and body. It deeply cleanses without stripping and removes product buildup that can leave hair limp. The result is hair that feels cleaner, lighter and ready to rise. Wheat Protein helps strengthen and expand each strand, giving hair a thicker, fuller feel. Eucalyptus Leaf Extract refreshes the scalp and lifts roots for natural volume. This professional shampoo helps add shape, bounce and airy movement while keeping your colour vibrant with Pureology’s Antifade Complex®. The 100% vegan, sulphate-free formula is gentle enough for daily use. The scent is a fresh blend of wild rose, cedarwood and grapefruit that leaves your hair smelling as good as it looks.