The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%*, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next. Curls, coils, and waves are naturally more fragile, which is why our game-changing curly hair primer also replenishes strength with a peptide derived from plant proteins. All curl types: Coily (4A - 4C) Curly (3A - 3C) Wavy (2A - 2C) All hair types: Fine Medium Thick Created with our expert team of texture stylists. 97% naturally derived**. Leaping Bunny Approved REGIMEN Tight curls and coils: On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque, and curl perfecting primer, then style with coil definer gel Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping. Follow with masque, primer, and gel Wavy and loosely curly hair: On wash days, use be curly advanced™ shampoo, conditioner, and curl perfecting primer, then style with curl enhancer cream Swap conditioner for the intensive curl perfecting masque every 2 - 3 wash days, depending on your individual hair needs INGREDIENTS Curl-perfecting peptide: Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils, and waves A peptide with low molecular weight penetrates and fortifies vulnerable strands 17 essential amino acids Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils, and waves Silicone-free. *Testing on tresses. **Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.